Introducing Pakistan’s First In-App Bank Calling Feature

Askari Bank has launched a secure in-app calling feature through the Askari Mobile App — ensuring every call you receive from the bank is authentic, safe, and trusted. With this addition, Askari Bank has become the first in Pakistan to introduce this feature. With fraudsters increasingly using spoofed numbers and fake SMS alerts to deceive, the shift to in-app communication is not just timely- it’s transformative. This pioneering step redefines customer security and experience by offering direct communication within the Askari Mobile App. In a world where digital threats are on the rise, this innovation echoes Askari Bank’s mission of “Getting Closer to the Customer,” delivering convenience without compromising on safety. Regarding this new addition, Chief Information Officer at Askari Bank, Ali Naqvi, remarked: “Our goal has always been to offer the most secure banking experience—and with in-app calling, we have taken a major step in this direction. As regulators shift away from SMS due to security vulnerabilities and industry experts call for more robust safeguards, we recognised the need to take a proactive lead. This initiative goes beyond data security—it is about safeguarding our customers from scams and reinforcing brand confidence. Askari Bank ensures that every call is authentic, secure, clear, and focused on building stronger relationships with our customers.”