New Customs Values Announced for iPhones

The Directorate General of Customs Valuation, Karachi, has fixed new customs values on the import of 187 different types of Apple iPhones, including the new range of iPhone 16. In this regard, the Directorate has issued a new Valuation Ruling (1909 of 2025) here on Friday. According to the ruling, the new customs values will be applicable to the import of 16 different types of iPhone 16. Other iPhones included iPhone 15, iPhone 14, iPhone 13, iPhone 12, iPhone 11, and other categories of iPhones. Through the new ruling, different categories of iPhone 16 have been included in the ruling, whereas depreciation has been allowed on old models. The Directorate received a letter from the Collectorate of Customs (Airport), Islamabad, and multiple representations from different stakeholders regarding the revision of the existing Valuation Ruling and the inclusion of the latest iPhone 16 Apple devices of different variants. The existing Valuation Ruling was more than a year old, and the customs values determined therein were not reflective of the prevailing international market. Furthermore, some old models mentioned in the existing ruling had reached their End of Life (EOL) and needed to be considered for depreciation. Accordingly, in pursuance of analysis of import data, current market trends, the difference in market prices and customs values, an exercise for the determination of customs values of subject goods was initiated under Sections 25 and 25A of the Customs Act, 1969. Analysis to determine Customs Values: Multiple meetings for the determination of customs values were scheduled on the aforementioned dates and were attended by the relevant stakeholders. The stakeholders contended that the value of the latest model iPhone 16 mobile devices of different variants be included, and subsequently, the values of old models be depreciated accordingly. Their viewpoints were heard in detail for the determination of customs values of the subject goods under Section 25A of the Customs Act, 1969. They were requested to submit relevant import documents to substantiate their contentions. For the determination of customs values of subject goods, ninety (90) days’ data was retrieved and thoroughly scrutinized. Some references of declared values were available. In view of the above, the transaction value of the following goods has been determined and hereinafter specified shall be the customs value for assessment of duty and taxes given against them vide Annexure-I, which contains five (05) pages having Serial No. 01 to 187.