Only 1 in 10 Pakistanis Believe Country is Headed in Right Direction

Only 1 in 10 Pakistanis believe that country is headed in the right direction with rural population more optimistic than urbanites, according to Consumer Confidence Index Survey by Ipsos. When asked would you say things in this country are heading in the right direction, or are they off on the wrong track? In response only 11 percent said that the country is moving in the right direction with 89% saying that the country’s direction is not right. According to the survey, economic problems continue to top the list of worrying issues for Pakistanis despite some improvement. In Q3 people are increasingly worried about rising electricity prices and taxes. Respondents highlighted increase in inflation, unemployment and increase in electricity prices as the three most worrying issues. Since the beginning of 2024, the perception of economic challenges as the most worrying issue has lessened in Pakistan, touching a two-year low. At the same time, concerns about the rising electricity prices and the burden of taxes have become significantly more pronounced, with concern about taxes reaching a 4-year high. According to the survey, only 13 percent Pakistanis believe that economic condition of the country is strong. Since September 2023, confidence in job security has steadily increased, reaching a three-year high in Q3 2024, with 3 out of 5 Pakistanis now expressing confidence in job security. Confidence in job security has shown signs of stability since Q2, reaching its highest point in three years since Nov 21.